Classic. Authentic. Built with Purpose.

Southern Tide was founded by a 23 year-old young man named Allen Stephenson. Raised in the South, Allen saw a need in the marketplace for high-quality clothing with a classic Southern style. It was really quite simple: he wanted to take all the modern design elements of today’s youthful trends and tie these in with his love for old southern culture and lifestyle to create a brand that stood for craftsmanship, clean lines, classic design and rich heritage. This became the brand Southern Tide.